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Wednesday, October 27, 2010

Huh? Moments in Advertising

The greatest aspect of this critical drubbing isn't even in the column. It's a perfect example of incongruous Web advertising.

The review is terrific. I love a lambasting with style. "Bad taste doesn't begin to describe the revulsion it evokes when you first hold it in your hands," writes Rutten. Brilliant.

I wonder, then, his reaction to the ads that follow the column, under the dateline. You have to read the column for this to make sense. But in case it changes, here's the "Ads by Google" block that follows Rutten's review:

Lamps Plus®-Official Site
Home Lighting, Furniture and D├ęcor. 1000s of Items Ship Free!
LampsPlus.com/Lamp-Shades
Looking for Lamp Shades?
Shop All Styles & Sizes Online Find the Best Deals Here!
www.Glimpse.com
Drum Lamp Shades - Cheap
Get Great Deals on Lovely Drum Lamp Shades. Save Big on Many Styles!
www.NexTag.com/Drum-Lamp-Shades

WOW!

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